The project “Promoting Silver tourism through valorization of MED-diet and wellbeing routes in the CBC area” (Silver Wellbeing) aims at promoting silver tourism in the cross-border area by valorising cultural and natural resources such as olive oil, wine and cereals, encouraging the adoption of healthy eating habits like Mediterranean Diet. 

The project, exploiting the silver economy as an asset of growth, will implement innovative tools developed in cooperation between different sectors of economy: tourism, healthcare and agri-food. The choice of these sectors has been addressed by the needs of the both countries. The creation of an innovative and challenging mobile App will be the starting point to evaluate the needs of each tourist, suggesting the best option for a customized Mediterranean Diet together with tailored tourist itineraries. The results of the project will be promoted at international scientific and in international fairs/exhibitions of food and tourism.