Project title: Promoting Silver tourism through valorization of MED-diet and wellbeing routes in the CBC area SILVER WELL-BEING

Programme: Interreg V A Greece-Italy Programme 2014- 2020
Programme website:



The overall objective of the project is the valorisation of cultural and natural resources such as olive oil, wine and cereals, encouraging the adoption of healthy eating habits like Mediterranean Diet. The proposal of new tourist itineraries wants to be an opportunity for the cross-border area, exploiting the silver economy as an asset of growth, that is expected to affect almost every segment of the world economy in the near future. For this, Silver Wellbeing specific objective is the implementation of innovative tools developed in cooperation between different sectors such as: tourism, healthcare and agri-food.


The project specific objectives are:

1. to implement innovative tools developed in cooperation between different sectors such as: tourism, healthcare and agri-food;

2. to create a “brand” of Mediterranean Diet, which could be easily recognized and spread also in markets outside the eligible area. Silver actors will be reached by organizing focus groups, round tables, workshops and dissemination events;

2. to create a mobile application with a “game soul” introduces the gamification as a mechanism to promote the wellbeing through “rewards” based on correctness of Mediterranean Diet. This app will have a further section to act as a sort of "diary" to measure the progresses and will record the travelling experience.;




1) University Hospital Consortium Corporation Polyclinic of Bari

2) University of Bari – Department of Interdisciplinary Medicine


3) University of Ioannina

4) Institute Of Molecular Biology And Biotechnology Foundation For Research And Technology-Hellas Department Of Biomedical Research

5) INNOPOLIS-Centre for Innovation and Culture


1) Apulia Region - Department of Tourism

2) General Hospital at Filiates




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